Preparation time before the switch
Time taken for Google to show the new domain in brand searches
Increase in website visits, Apr to Jun 2026 vs Apr to Jun 2025
Share of Apply Now forms from organic search, Jan to Jun 2026
Visits and forms: Google Analytics 4. Search data: Google Search Console for capital.bank.in. New domain live from 29 September 2025.
Bar chart of monthly website visits from March 2025 to June 2026. 38,722 in September 2025, the month of the domain switch, 44,102 in January 2026 and 49,867 in June 2026.
The RBI’s instruction meant every page and file on the bank’s website needed a new address. Customers use the site for net banking links, interest rates, forms and account applications, and many of these pages are linked from emails, SMS and other websites.
A large share of the bank’s search traffic goes to PDF files such as application forms and rate sheets. In the nine months after the move, 803 of the 1,000 most-clicked URLs in Google were PDFs, so all of them had to be redirected correctly. We had about ten days to prepare.
We planned the work in three stages: preparation, the switch and monitoring after the switch. Google processes a site move one URL at a time, so we expected brand searches to update quickly and the rest of the site to take a few months.
We designed and built the website in early 2024, before the bank’s IPO, so we already knew the site structure, templates and files.
We crawled the old site and used a script to match old and new URLs. Our team reviewed every URL that did not match automatically, including PDFs.
On the day of the switch, we tested the homepage, the top URLs and a sample of PDFs, and submitted the change to Google and Bing.
We tracked brand searches daily in the first week and the rest of the site over the next three months. SEO work on the new domain continued until June 2026.
Straight from Capital’s Google Analytics and Search Console accounts. Click any screenshot to see it full size.. Tap a screenshot to zoom.
Weekly clicks and impressions for capital.bank.in, September 2025 to June 2026: 181,000 clicks and 5.08 million impressions. Brand searches moved in the first week. Most other pages started appearing in December, and weekly impressions rose from under 20,000 to over 250,000 by late January.
Total monthly visits, March 2025 to June 2026. Visits stayed steady after the switch in September 2025 and were highest in June 2026.
Apply Now form submissions by channel, January to June 2026. Organic search accounted for 5,194 of 5,623 submissions (92%). Direct visits accounted for 270.
Searches without the word “capital” in June 2026: 3,470 clicks. Examples include “small finance bank” at position 8.5 and “small finance bank account opening” at position 4.0.
| Measure | Result |
|---|---|
| Clicks to capital.bank.in on 30 Sep 2025, the second day | 332 |
| Average position in October 2025 | 2.6 |
| PDFs among the 1,000 most-clicked URLs | 803 |
| Clicks from mobile devices | 66% |
| Clicks from searches for the old domain, such as "capitalbank.co.in login" | 722 |
numbers_source: “Source: Google Search Console for capital.bank.in. Searches for the old domain still reach the new site because the redirects are active.”
A detailed write-up of this migration, covering the redirect map, launch-day checks, monitoring after the switch and the issues we found along the way.
Website design and build · Domain migration · Technical SEO · SEO
Google Search Console · Google Analytics 4 · Bing Webmaster Tools · Screaming Frog
SEO Lead · Web Developer · SEO Executive
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