Sanjay Singh is the Founder and CEO of Adtric, a 360 degree digital agency. With over 15 years of industry experience, he leads Adtric with a professional yet approachable style, championing innovation and clear results. Sanjay’s vision is grounded in simplifying advertising strategies to deliver real business outcomes – a philosophy that ensures every marketing campaign is aligned with clients’ growth objectives.
Before establishing Adtric, Sanjay honed his expertise at leading agencies. He was a pivotal member of AdGlobal360 (now part of the Hakuhodo group), where he sharpened his digital marketing strategy and client engagement skills. In 2014, he launched his first venture, Bookmyad.com, marking the start of his entrepreneurial journey in advertising. By 2015, Sanjay founded Adtric to bring a fresh, integrated approach to digital marketing, and since then he has been instrumental in developing the agency’s innovative marketing and corporate communication strategies.
As a leader, Sanjay is known for being approachable, supportive, and vision-driven. He fosters a culture of collaboration and mentorship, ensuring every team member feels valued and empowered to contribute their best. This people-first approach, combined with his strategic foresight, has translated into tangible success for Adtric’s clients. In under a decade, he has guided Adtric through multiple phases of growth, firmly establishing it as a competitive force in the advertising industry landscape. Under his stewardship, Adtric has earned the trust of major brands across industries – including SpiceJet,Air India, Capital Small Finance Bank,PISPL, 29+ Category clients – testament to his team’s creative excellence and consistent, results-driven outcomes for clients.
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