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SEO Case Study

Building search visibility for a new logistics website

Parekh e-Com and Warehousing Services (PEWSPL) is a 3PL company serving the chemicals, paints and agro-chemicals industries. Its new website went live in July 2025 with no search rankings. We have managed its SEO since August 2025.

Client
Parekh Services (PEWSPL)
Industry
Logistics (3PL)
Engagement
Since Aug 2025, ongoing
Scope
SEO for a new website, content
Year
2025 to 2026
01 · The Results
0 → 15

Target keywords in Google’s top 100, out of 50, Aug 2025 to Sep 2026

8

Target keywords in Google’s top 3 in Sep 2026, four of them at #1

22 → 378

Monthly sessions from organic search, Aug 2025 vs Aug 2026

62%

Share of contact form submissions from organic search, Jul 2025 to Sep 2026

Rankings: Adtric rank tracker, 50 keywords. Sessions and form submissions: Google Analytics 4. Search data: Google Search Console.

Sessions from organic search, by month
Jul 2025 to Aug 2026 · GA4

Sessions from organic search each month. The site had 22 organic sessions in August 2025, 286 in January 2026 and 378 in August 2026.

Source: Google Analytics 4
02 · The Challenge

The Challenge

A new website starts with no search history. In August 2025, none of the 50 keywords we agreed with the client ranked in Google’s top 100, and the site received one click from Google that month.

Broad terms such as “3pl logistics” and “warehousing services” are led by large national companies. A new site was unlikely to rank for them quickly, so we needed a plan that would show results sooner.

03 · The Approach

The Approach

We started with the industries Parekh Services specialises in. Buyers in these sectors search for specific terms, such as “chemical warehousing” or “paints 3pl”, and there is less competition for them.

04 · Process

What We Actually Did

01

Keyword research

We built a list of 50 keywords across the company’s services and the industries it serves, and assigned each one to a page on the site.

02

Industry pages

We optimised the chemicals, paints and coatings, and agriculture pages for the terms buyers in those sectors use. These pages gave the first rankings.

03

Content

We published blog articles on chemical warehousing, 3PL for paints and coatings, agri warehouse management and logistics for pesticides.

04

Tracking

We checked rankings 29 times between August 2025 and September 2026 and updated pages based on what moved and what did not.

05 · The Evidence

The Evidence

Screenshots from the client’s Google Search Console and Google Analytics 4 accounts, and our rank tracker. Click a screenshot to view it at full size.

A · GA4 · Organic Search by month

Monthly sessions from organic search, July 2025 to August 2026.

B · Search Console · Jul 2025 to Sep 2026

2,190 clicks and 60,900 impressions from Google. Weekly clicks went from close to zero in the first two months to 60 to 80 by September 2026.

C · Search Console · Non-brand searches 2025

Impressions for searches that don’t mention Parekh went from 143 (Sep to Nov 2025) to 6,750 (Jun to Aug 2026). Most clicks still come from people searching for the company by name.

D · GA4 · Contact form by channel

Contact form submissions by channel, July 2025 to September 2026. Organic search accounted for 106 of 170 (62%). AI assistants accounted for 14, from 35 visits.

Keyword rankings, first check and latest check

Google position
Search on Google Search Page Page 7 Aug 2025 7 Aug Best Best 15 Sep 2026 15 Sep
chemical 3pl Chemicals Not in top 100 #1 1
hazardous chemical 3pl Chemicals Not in top 100 #1 1
paints 3pl Paints and coatings Not in top 100 #1 1
paint and coating warehousing Paints and coatings Not in top 100 #1 1
chemical warehousing 3pl Chemicals Not in top 100 #1 2
chemical warehousing solutions Chemicals Not in top 100 #2 2
agri 3pl Agriculture Not in top 100 #2 2
agriculture supply chain solutions Agriculture Not in top 100 #4 4

Source: Adtric rank tracker, 29 checks from 7 Aug 2025 to 15 Sep 2026. 15 of the 50 keywords now rank in the top 100. Broader terms such as “3pl logistics”, “cold chain logistics” and “warehousing services” do not rank yet and are the focus of the next phase.”

Services

Keyword research · On-page SEO · Content · Rank tracking

Tools

Google Search Console · Google Analytics 4 · Adtric rank tracker

Team

SEO Lead · SEO Executive · Content Writer

06 · Keep Reading

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