Home/Our Work/SEO/Sarvottam International School
SEO Case Study

Page one for 28 of 31 school searches, in six months.

Sarvottam International School has two campuses in Greater Noida West. We took on SEO for the main campus in December 2024, and for the new Sector 10 campus in August 2025.

Client
Sarvottam International School
Industry
K-12 education
Engagement
Since Dec 2024, ongoing
Scope
Local and on-page SEO for two campus websites
Year
2024 to 2026
01 · The Results
1 → 28

Main campus searches on Google’s first page, out of 31, Dec 2024 to Jun 2025

0 → 16

Main campus searches in Google’s top 3 over the same six months

26 / 26

Sector 10 campus searches on page one by Jul 2026, up from 2 in Aug 2025

12x

Visits from ChatGPT: 14 in Dec 2024 to Feb 2025, 168 in Jun to Aug 2026

Rankings: Adtric’s fortnightly rank checks for 31 main campus and 26 Sector 10 searches, with searches for the school’s own name left out. AI visits: Google Analytics 4, session source chatgpt.com.

Share of tracked searches on Google's first page
Dec 2024 to Sep 2026 · every fortnightly check

Each point is one rank check. The main campus went from 1 search on page one to 28 in six months. The Sector 10 campus made the same climb in under a year: 26 of 26 on 1 July 2026, and 25 of 26 at the latest check.

Source: Adtric rank tracker
02 · The Challenge

The Challenge

Greater Noida West and Noida Extension have dozens of private schools, and parents search for them in the same few ways: best school, CBSE school, school near me.

When we started in December 2024, Sarvottam’s main site was on Google’s first page for 1 of the 31 searches that matter during admissions. Most sat on page two or three, where parents rarely look. When we took on the new Sector 10 campus in August 2025, it was on page one for 2 of its 25 searches.

03 · The Approach

The Approach

We picked the searches parents actually use, tied each one to the page that should rank for it, and checked every ranking every two weeks. When the Sector 10 campus opened, it got its own pages and its own list, so the two campuses would not compete with each other in Google.

04 · Process

What We Actually Did

01

Keyword map

57 searches parents use during admissions, from “best CBSE school in Greater Noida West” to “nursery admission in Sector 10”, each assigned to the page that should rank.

02

On-page

Titles, headings and copy on the home, curriculum and admission pages, built around the area names and the board parents look for.

03

New campus

A /sector10/ section with its own pages and search terms, so the new campus could rank for its area without pulling rankings away from the main site.

04

Tracking

Fortnightly rank checks for every search since December 2024, plus GA4 tracking for admission and contact forms.

05 · The Evidence

The Evidence

“From Sarvottam’s Search Console and Google Analytics accounts, and our own rank tracker. Click any screenshot to see it full size.”

A · Search Console · Jun to Aug 2025

Searches for schools in Greater Noida West and Noida Extension. “school in greater noida west” averaged position 3.4 and “schools in greater noida west” 4.7, both on page one.

B · GA4 · ChatGPT visits

Visits from chatgpt.com: 168 in June to August 2026, against 14 in December 2024 to February 2025, the first three months of the engagement.

C · GA4 · Sector 10 site, Organic Search

Monthly visits from Google to the new campus site grew from 127 in September 2025 to 739 in March 2026.

Where the searches started, and where they got to

Google position
Search on Google Search First check Best 15 Sep 2026
Group: Main campus · first check 1 Dec 2024
best cbse school in greater noida west 50 #1 2
cbse schools in greater noida west 50 #1 4
best international schools in noida extension 47 #1 5
schools in greater noida west 40 #1 9
best school in greater noida west 26 #2 4
Group: Sector 10 campus · first check 11 Aug 2025
nursery admission in sector 10 noida extension Not in top 100 #1 1
international school in greater noida west sector 10 11 #1 1
primary school admission in noida extension sector 10 30 #1 4
best pre primary school in sector 10 greater noida west 55 #4 7
preschool near me * Not in top 100 #3 3

Source: Adtric rank tracker, checked every two weeks. 19 of the 57 tracked searches have reached #1 at least once. * ‘Near me’ results depend on where the searcher is; these are checked from the campus area.”

Parents are finding the school through AI assistants too

Main campus site, Dec 2024 to Sep 2026
AI Assistant Visits
ChatGPT 563
Perplexity 69
Gemini 32
Copilot and Claude 7
Total 671

Some parents now ask ChatGPT or Gemini to shortlist schools before they search Google. Sarvottam is already getting that traffic, and it is growing: ChatGPT sent 82 visits in June to August 2025 and 168 in the same months of 2026.

These visitors act on what they find. 3.0% of ChatGPT visits included a key event in GA4, against 2.2% of visits from Google.

Source: Google Analytics 4, sessions by source, 1 Dec 2024 to 24 Sep 2026.

Services

Local SEO · On-page SEO · Content · Rank tracking · GA4 tracking

Tools

Google Search Console · Google Analytics 4 · Adtric rank tracker 

Team

SEO Lead · SEO Executive · Content Writer

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