M3M India moved to a brand new website at the end of February 2025. We ran SEO through the switch and for the seven months after it.
Organic sessions, Apr to Sep 2025, against the same months in 2024Organic sessions, Apr to Sep, vs the same months in 2024
Organic sessions in August 2025 against August 2024Organic sessions, Aug 2025 vs Aug 2024
Pages that got visits from Google: 249, up from 78Pages that got visits from Google: 249, up from 78
People from Google search who sent an enquiry, Jun to Sep 2025People from Google who sent an enquiry, Jun to Sep
Source: Google Analytics 4, Organic Search channel. Session figures compare 2025 with the same months of 2024. Page counts compare Feb to Sep in both years. Enquiry tracking went live in June 2025.Source: GA4, Organic Search channel. Sessions compare 2025 with the same months of 2024. Page counts compare Feb to Sep in both years. Enquiry tracking went live in June 2025.
Weekly visits from Google search. Flat through 2024, a dip in the week the new site went live, then a clear step up from mid March 2025 that held for the rest of the engagement.Weekly visits from Google. Flat through 2024, a dip in the week the new site went live, then a step up from mid March 2025 that held.
M3M’s old site ran on pages like /about-us.php and /projects/ifc. The new site moved every page to a new address, from /our-story to /retail/m3m-ifc. When all the URLs change at once, Google has to find, check and re-rank each page again, and traffic usually drops for a while.
It did. The first week of March was the low point: 2,764 visits from Google, down from about 3,400 a week before the switch.
We treated the relaunch as a migration, not a redesign. First, get Google to trust the new URLs quickly. Then use the cleaner structure to show up for searches the old site never ranked for, like “new projects in gurgaon”.
A redirect map from every old .php URL to its new page, a fresh XML sitemap, and daily index checks in Search Console through March.
Merged the www and non-www versions in July 2025, so Google stopped splitting links and rankings between two copies of the site.
Titles, headings and copy on the project pages and the Gurugram listing pages, built around project names, sectors and searches like “new launch” and “3 BHK”.
GA4 events for enquiry forms, contact clicks and project filters, live from June 2025, so the monthly report showed leads and not just visits.
Straight from M3M’s Google Analytics and Search Console accounts. Click any screenshot to see it full size.. Tap a screenshot to zoom.
Organic sessions up 45%, engaged sessions up 67%, and the average visit from Google went from 43 seconds to 1 minute 2 seconds.
Searches containing “projects in gurgaon”. Average position moved from 21.3 to 7.5, and clicks nearly doubled, from 87 to 169.
Visits from Google now land on the new URLs. 249 pages got organic visits in these eight months, against 78 in the same months of 2024.
2,414 enquiry form completions from 1,782 people who came from Google, June to September 2025.
| Search on GoogleSearch | Jun 2025Jun | Sep 2025Sep | Clicks, Sep |
|---|---|---|---|
| upcoming projects in gurgaon | 10.5 | 4.0 | 18 |
| new projects in gurgaon | 9.8 | 4.8 | 13 |
| gurgaon new projects | 10.9 | 5.2 | 5 |
| new launch projects in gurgaon | 9.2 | 5.3 | 10 |
| commercial projects in gurgaon | 15.4 | 6.0 | 2 |
| new project in gurgaon | 11.9 | 6.8 | 7 |
Source: Google Search Console, m3mindia.com. June 2025 is the earliest month Search Console still holds, because Google keeps 16 months of data.Average Google position for the month. Source: Search Console, m3mindia.com. June 2025 is the earliest month Google still holds (16 months of data).
Site migration SEO · Technical SEO · On-page SEO · GA4 event tracking
Google Search Console · Google Analytics 4 · Screaming Frog
SEO Lead · SEO Executive · Content Writer · Web Analyst
Tell us how we can help, and we’ll be in touch soon.
Prefer WhatsApp? Chat with us or call +91 99715 86969
