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Tamil Nadu Global Investors Meet 2019: international programmatic campaign

Programmatic and LinkedIn campaigns promoting the Tamil Nadu Global Investors Meet 2019 to business leaders in the US, Japan, Korea, Taiwan and the UK.
Client
Government of Tamil Nadu (TNGIM 2019)
Industry
Government and investment promotion
Scope
Programmatic advertising, LinkedIn ads
Government of Tamil Nadu (TNGIM 2019) campaign results 1
Government of Tamil Nadu (TNGIM 2019) campaign results 2

The brief

The Tamil Nadu Global Investors Meet 2019 needed awareness among decision makers at large global companies in five countries.

What we did

  • Ran programmatic ads in local languages on leading financial websites in the US, Japan, Korea, Taiwan and the UK
  • Ran LinkedIn sponsored ads for C-level professionals at Fortune 500 companies in the same countries
  • Ran the campaign from October 2018 to January 2019

Related services: Programmatic advertising, Performance marketing

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