Cost per lead $5.16, against $15 to $20
The brief
Common offers furnished, all-inclusive shared homes in US cities. It wanted more online leads at a lower cost.
What we did
- Optimised the landing page for key information and mobile speed
- Set up advanced conversion tracking, smart display and call-only campaigns
- Used dynamic keyword insertion and negative keywords to raise quality scores
Result
Cost per lead of $5.16. Competitors were paying $15 to $20.
Related services: Performance marketing, PPC advertising
