The brief
Elitecon International wanted an everyday oil brand for Indian kitchens, sitting below its premium Sanjhi range.
What we did
- Created the Rasoi’l name treatment and warm, kitchen-led identity
- Designed a label system for five oils, with colour coding by variant
- Made launch ads: “For everyday. For everyone.”, “Elevate your everyday” and “Made for Indian kitchens”
Related services: Branding and identity design, Packaging design, Ad creatives
