343 sales, $236,566 revenue, about 11x return on ad spend
The brief
Pet Pro Supply Co, an online store for pet supplies, wanted as many sales as possible from paid search.
What we did
- Started with standard Shopping and brand campaigns
- Moved to smart campaigns with a target return on ad spend once the first sales came in
- Added social ads alongside Google
Result
343 sales at a cost of $62.47 per sale.
$236,566 in revenue, about 11x the ad spend. Competitors with an older brand presence were seeing 4x to 5x.
Related services: Performance marketing, PPC advertising, E-commerce marketing
