Cost per lead ₹254, against ₹600 to ₹750
The brief
Pacific World School wanted admission leads for the 2019 to 2020 session.
What we did
- Built tightly grouped campaigns on conversion-driving keywords
- Designed a landing page in line with Google Ads policy, for speed and easy navigation
- Wrote ads that answer what parents search for
Result
Cost per lead of ₹254. Nearby schools with an older brand presence were paying ₹600 to ₹750.
Related services: Performance marketing, PPC advertising, Landing page design
