Cost per lead ₹607, against ₹1,500 to ₹2,000
The brief
Pacific India wanted online leads for 2, 3 and 4 BHK homes at Pacific Golf Estate, a luxury project in Dehradun.
What we did
- Optimised the landing page for key information and mobile speed
- Set up advanced conversion tracking, smart display and call-only campaigns
- Used auction insights and negative keywords to cut irrelevant searches
Result
Cost per lead of ₹607. The nearest competitors were paying ₹1,500 to ₹2,000.
Related services: Performance marketing, PPC advertising, Landing page design
