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NSDL: awareness campaign ahead of the IPO

A brand communication plan, landing page and paid media for NSDL ahead of its IPO, reaching more than 10 lakh relevant people a month.

Client

NSDL

Industry

Financial services

Scope

Brand communication, landing page, paid media

10 lakh+ relevant people reached a month

The brief

NSDL, India’s first electronic securities depository, needed more people to understand what it does before its IPO.

Created the brand communication and a landing page about the company
Ran paid media on Facebook, Instagram, Google Ads, YouTube and LinkedIn aimed at potential investors

Reached more than 10 lakh relevant people a month on average.