Google impressions up 3.4x in one month
The brief
Urvija was a new brand in a narrow niche: paraben-free skincare. It needed people to find the brand by name and by product need.
What we did
- Built brand awareness in search alongside focused keyword targeting
- Optimised product and category pages for non-branded searches
- Tracked branded and non-branded queries separately
Result
Google impressions grew 3.4x in one month, from 5,440 to 18,700 (July to August 2022).
Clicks rose from 189 to 222 in the same month.
Related services: SEO
