Cost per lead from ₹319 to ₹130
The brief
Mahindra CERO had a good budget across several Google campaigns, but the quality and cost of leads were not meeting expectations.
What we did
- Rebuilt the campaign strategy around relevance and lead quality
- Rewrote ad copy and refreshed creatives
- Cut spend on irrelevant searches
Result
Cost per lead fell from ₹319 to ₹130.
Conversions grew 423.8% over a year of campaigns, with more relevant enquiries.
Related services: Performance marketing, PPC advertising
