Cost per lead ₹240, against ₹1,300 to ₹1,500
The brief
Great Value India, a retail and manufacturing group, entered real estate in Noida and needed leads for its ultra-luxury homes.
What we did
- Launched the brand with rich media ads on news, finance and real estate sites and apps
- Followed up with Google and social lead campaigns
- Targeted active property searchers, including audiences of MagicBricks and 99acres
- Used custom lead forms to improve lead quality
Result
Cost per lead of ₹240. Luxury property leads in Noida typically cost ₹1,300 to ₹1,500.
Related services: Performance marketing, Programmatic advertising
