At Adtric, we take immense pride in announcing that our recent campaign for Henry Harvin Education, featuring the renowned author Chetan Bhagat, has been honored with the prestigious Creative Excellence Award at the 9th Edition of the IndIAA Awards, organized by the International Advertisement Association (IAA) India Chapter. This accolade in the Education & Learning category underscores the innovative, bold, and original storytelling that defines Adtric’s work.
The Journey of the ‘StuckAtTheWrongJob’ Campaign
The journey of this campaign began with a clear objective: to inspire individuals to pursue their passions and break free from career constraints. Henry Harvin, an ed-tech platform renowned for its upskilling and reskilling programs, sought to communicate the importance of choosing the right career path in an engaging and relatable way.
To achieve this, we collaborated with Chetan Bhagat, a thought leader and author known for his deep understanding of the aspirations and struggles of young professionals. The result was the ‘StuckAtTheWrongJob’ campaign, a humorous yet poignant take on what happens when someone finds themselves stuck in the wrong career.
In the campaign’s centerpiece, a Digital Video Commercial (DVC), Bhagat portrays a quirky police inspector approached by a couple looking to report their missing son. Instead of following the usual procedures, Inspector Bhagat spins the situation into a dramatic, Bollywood-esque storyline, symbolizing the narrative twists and turns that many face in their professional lives. The ad cleverly transitions from this humorous scenario to promote Henry Harvin’s diverse courses, which are designed to help individuals escape the confines of unsuitable careers and discover their true passions.
Published on YouTube on January 27, 2024, the film quickly garnered attention for its unique blend of humor, creativity, and a powerful message. The campaign not only resonated with the audience but also caught the eye of industry leaders and experts.
Winning the Creative Excellence Award
The IndIAA Awards are one of the most respected accolades in the advertising industry, recognizing campaigns that exemplify creativity, innovation, and impact. The jury for this year’s awards was comprised of distinguished leaders from various industries, including Rohit Jawa (Chairman, HUL), M R Jyothy (Managing Director, Jyothy Laboratories Ltd), Geetika Mehta (Managing Director, Nivea), Charulata Ravi Kumar (Managing Director, Accenture), Abhinandan Lodha (Chairman, Lodha Ventures), Pulkit Trivedi (Managing Director – India, Snap Inc), and Cecil de Santa Maria (Chief Operating Officer, ORRA).
For the jury to select our campaign as the best in the Education & Learning category is an incredible honor. The recognition affirms that our creative approach—combining insightful storytelling with a deep understanding of consumer needs—truly made an impact. The jury highlighted our ability to communicate a transformative message with humor and originality, making it stand out among the best in the country for the year 2023-24.
What This Award Means for Adtric
This award is more than just a trophy; it’s a reflection of our commitment to pushing creative boundaries and delivering results that not only meet but exceed our clients’ expectations. At Adtric, we pride ourselves on being a dynamic fusion of left-brain thinkers and right-brain dreamers, collaborating seamlessly to devise marketing strategies that delight and surprise.
Winning the Creative Excellence Award underscores our belief in the power of bold thinking and innovative execution. It validates the hard work and passion that our team puts into every project, ensuring that we deliver not just ads, but experiences that resonate with audiences on a deeper level.
A Toast to Future Success
We share this victory with our incredible client, Henry Harvin Education, whose vision and trust allowed us to bring this campaign to life.
At Adtric, we don’t just create ads; we create narratives that challenge the status quo and propel brands forward. This award is a testament to our creative capabilities, and we look forward to continuing to craft compelling, data-driven campaigns that make a significant impact.
Here’s to more groundbreaking work, more awards, and more shared successes in the future. Because at Adtric, your success is our victory, and we’re just getting started.
