An award-winning full-stack digital marketing studio
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Our Vision
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Our Mission
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Our Process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- BRANDING
- DIGITAL
- COMMUNICATION
BUILDER OF GRACEFUL DIGITAL STORIES
The Insight
SpiceJet recognized the need to revamp its social media strategy to prioritize interaction. They wanted to introduce content pillars and a communication mix that would engage their audience effectively.
Challenges
The primary challenge was to overcome the negative sentiment and low engagement on SpiceJet’s social media posts. The existing content strategy was not resonating with the audience, leading to a lack of interest and
interaction.
Idea
We proposed a fresh and distinctive visual style for SpiceJet’s social media platforms and adopted a data-driven approach. By using analytics, we were able to understand audience
preferences and tailor our content accordingly. The idea was to capitalize on moment marketing, memes, and contests as tools to increase engagement and create a more interactive
space for SpiceJet’s audience.
Idea
We proposed a fresh and distinctive visual style for SpiceJet’s social media platforms and adopted a data-driven approach. By using analytics, we were able to understand audience
preferences and tailor our content accordingly. The idea was to capitalize on moment marketing, memes, and contests as tools to increase engagement and create a more interactive
space for SpiceJet’s audience.
Solutions
Developed a distinctive visual style
We created a unique and appealing visual style for all social media content. This helped to distinguish SpiceJet from competitors and attract more attention from users.
Leveraged moment marketing
We capitalized on trending topics and current events to create relevant and engaging content. This helped to increase visibility and engagement.
Introduced memes and contests
We used memes to inject humour and fun into our content, making it more shareable. We also ran contests to encourage user participation and interaction.
Monitored and adjusted strategy
We closely monitored sentiment and engagement metrics to assess the effectiveness of our strategy. We made adjustments as necessary to ensure continued growth and positive sentiment.
Focused on interaction
We prioritized creating content that encouraged user interaction. This helped to increase engagement and create a more active and positive online community for SpiceJet
Result
Managers
The person
in the team
Years
experience
Awards and
accolades
Idea
We proposed a fresh and distinctive visual style for SpiceJet’s social media platforms and adopted a data-driven approach. By using analytics, we were able to understand audience
preferences and tailor our content accordingly. The idea was to capitalize on moment marketing, memes, and contests as tools to increase engagement and create a more interactive
space for SpiceJet’s audience.
