Are you just starting with WordPress or looking to optimize WordPress websites for SEO? So that your website can rank in Google searches, then you stumbled upon the right blog.
This blog will be a quick tutorial on how to Optimize WordPress Websites for SEO, which plugin to use for SEO, etc. So stay with us till the end and we assure you that you will find your solution here.
For optimizing your WordPress website first and foremost you must have some knowledge of SEO basics (We will cover some on-page tactics in this blog too). Another thing you will be needing is a good SEO plugin, which will take over all of the SEO optimization load over its back and provides you a simple interface for SEO optimization.
Ok, so we got the idea of what all we need, now let’s jump to the full practical approach without a further do.
Best WordPress SEO Plugin
There are two good SEO plugins for WordPress which compete with each other in terms of market share. One is the most famous Yoast SEO and the other one is Rank Math.
Talking about Yoast SEO, it got both free and paid plans to choose from. With the free plan, you don’t have much control over the more advanced settings. Also in this plan, you can only add one focus keyword per post/page and you don’t have access to rich snippets in it.
Rank Math is a completely free WordPress SEO plugin. It gives you access to more advanced features. You have the access to add 5 focus keywords to each post/page. It also provides the access to add rich search snippets.
Final verdict, if you want a simple to use and hassle less WordPress SEO plugin, just go for Yoast SEO, and If you want more advanced access and features for free go for Rank Math.
How to Optimize WordPress Website for SEO?
So you have your WordPress SEO plugin ready. Now it’s time to take off.
Now the question comes, what all do we need to do after activating the WordPress SEO plugin?
So below I had mentioned the steps that you had to take to fully optimize your WordPress website for SEO in a simplified way and I will break down each step. Also, you need not worry about advanced SEO like adding canonical tags, robot.txt, redirections, URL real, OG text, etc as all these things will be automatically taken over by your SEO plugin in the background.
(I will be using rank Math for the demonstration)
- Setup Google Search Console.
- Submit the XML sitemap for the search console.
- Make your list of Keywords for your WordPress website.
- Write a meta title and description for each page and post as per keywords.
- Submit your title and description on pages and post through the SEO plugin.
- Add alt text to all the images in the Media Library.
- Optimize content or pages and post as per SEO plugin recommendations.
- Add a rich snippet through your SEO plugin.
1) Setup Google Search Console
Google Search Console is easy to set up and it helps your website to get indexed and also shows you the performance of your website in Google searches.
For setting it up just go to its website.
Verify your website by submitting your website index URL.
It will create a property named after your website in Google Search Console.
2) Submit XML sitemap for search console
After setting up your Search Console account, you need to submit the XML sitemap of your website.
To get the access to XML sitemap of your website, just navigate to your SEO plugin’s sitemap section.
Here you will get the XML sitemap of your whole website and individual sitemap links to your pages, posts, categories, etc. Just copy past all these URLs and paste them in your Search Console’s sitemap section.
That’s all for now with Google Search Console.
3) Make your list of Keywords for your WordPress website.
I hope you have already prepared the list of all the keywords for your website pages and existing posts. If not, then just use the SEMrush tool, it will help you to choose your keyword at ease.
Make sure in the initial SEO optimization of your website, you must not allocate more than 5 keywords per page or post.
4) Write a meta title and description for each page and post as per keywords.
Now it’s time to prepare your meta title and description for all the pages, posts, and categories, and per the keyword list, you prepared.
The length for the meta title is 70 characters and the description is 160 characters.
5) Submit your title and description on pages and post through the SEO plugin.
To submit your title add a description, just go to your page or post, drag to the bottom, you will see a section for adding it.
Just click on Edit Snippet and copy-paste your title and description.
Also, add tags to your post/page. It is also good for SEO and the user both.
Make sure to add the keyword in the slug (URL of that post/page)
6) Add alt text to all the images in the Media Library.
Go to your media library and add the alt text for each of the images. Make sure to add the focus keyword in each alt as per the image used over the page/post.
7) Optimize content of pages and post as per SEO plugin recommendations.
As per your SEO plugin, you will get recommendations from it.
Follow their recommendations one by one and you have your page/post fully optimized.
Also, your SEO plugin allows you to add focused keywords. Enter your focused keywords, and hit update after everything is done.
9) Add a rich snippet through your SEO plugin.
As discussed above most of the WordPress SEO plugins allow you to add (whether in paid free plan) the rich snippet.
Select the schema template category, add the details as asked, and hit update.
To learn more about how to use this feature visit Rank Math
This is all you need for optimizing your WordPress website for SEO in the initial stage. Although there are many more advanced things to dive into, for the simplicity of this quick SEO tutorial we are good with these for now.
Hope you enjoyed this quick tutorial over ‘How to Optimize WordPress Website for SEO?’ and learned from it.